Truecaller will quickly begin making its caller identification service accessible over WhatsApp and different messaging apps to assist customers spot potential spam calls over the Web, the corporate advised Reuters on Monday.

The function, at present in beta part, will probably be rolled out globally later in Could, Truecaller Chief Govt Alan Mamedi mentioned.

Telemarketing and scamming calls have been on the rise in international locations like India, the place customers get about 17 spam calls monthly on common, in line with a 2021 report by Truecaller.

India’s telecom regulator in February directed carriers like Jio and Airtel to start out blocking telemarketing calls over their networks utilizing synthetic intelligence filters. Truecaller has mentioned it’s in discussions with telecom operators to implement such an answer.

“Over the past two weeks, we’ve seen a spike in consumer experiences from India about spam calls over WhatsApp,” Mamedi mentioned, noting that telemarketers switching to Web calling was pretty new to the market.

WhatsApp is probably the most used messaging platform in India. The corporate says it makes use of spam detection know-how to identify and take motion on accounts participating in irregular behaviour and lets customers block and report problematic accounts.

For Truecaller, India is its largest market with 250 million customers. It has 350 million customers globally and earns its income from promoting, subscription companies, and verified listings from companies.

© Thomson Reuters 2023

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