Truecaller Collaborated With GoKwik to Minimise Returns for E-Commerce Corporations

GoKwik has partnered with international caller identification platform Truecaller for immediate verification of shoppers to supply a seamless buying expertise and scale back returns for e-commerce and digital-first manufacturers in India. The collaboration between GoKwik and Truecaller goals to enhance conversions and scale back RTOs (return to origin) by figuring out and verifying customers conveniently.

RTO or Return to Origin is a serious ache level for e-commerce and on-line retailers because it immediately impacts their revenues and earnings. In response to industry-wide information, about 20 % of orders get returned to origin. If the order is positioned by way of money on supply mode, this quantity rises to as excessive as 40 %.

“With this partnership, customers can have a brand new wave of comfort buying, leading to larger conversions, and profitability for retailers as properly together with sturdy RTO fraud prevention,” mentioned Chirag Taneja, Co-founder, and CEO at GoKwik.

Following the partnership, prospects should not have to manually refill names, telephone numbers, and different particulars or hassle about OTP points.

e-commerce fraud is likely one of the greatest causes for RTO. By means of the collaboration, the businesses will guarantee better precision in monitoring unverified prospects who shall be extra more likely to commit an RTO fraud.

Prime D2C manufacturers like Bombay Shaving Firm, Neeman’s, and Sanfe have already enabled log in by way of Truecaller on GoKwik to enhance the general consumer expertise.

Truecaller is a necessary a part of on a regular basis communication for over 320 million lively customers, with half a billion downloads since launch and near 38 billion undesirable calls recognized and blocked in 2021.