RainbowLuv Matchmaking App For LGBTQIA+ Neighborhood Launched in India

RainbowLuv, an utility that’s designed for members of the LGBTQIA+ group, has been launched by matchmaking service Matrimony.com. The app’s launch comes because the service reportedly seeks to cater to as much as 13 million customers within the nation, months after it launched an app with help for regional languages to extend its consumer base in India. RainbowLuv is already accessible to obtain for iOS and Android smartphones, and customers will likely be required to supply a government-issued identification doc for security functions.

Matrimony.com introduced the launch of the RainbowLuv app for members of the LGBTQIA+ group on Monday. In keeping with a report by Reuters, the app is trying to serve between 11 million and 13 million customers within the nation, regardless of the dearth of official information on the group. 

RainbowLuv, which is obtainable to obtain by way of the Google Play retailer and the App Retailer, options over 122 orientation tags, 48 pronouns, and 45 gender identities, in response to the report.

Customers can set up the app on iOS and Android smartphones, however might want to submit government-issued identification together with a selfie verification course of, which seem like a part of the service’s security measures.

The brand new app will go up in opposition to established relationship apps, equivalent to Bumble and Grindr— which additionally provide customers the selection of choosing pronouns and gender identities. It’s price noting that whereas a 2018 Supreme Court ruling improved the rights of the LGBTQIA+ group with the partial repeal of Part 377 of the Indian Penal Code, the nation’s legal guidelines do not at the moment accord authorized standing to same-sex marriage.

The launch of RainbowLuv comes months after Matrimony.com launched Jodii, an utility just like its common matchmaking service with help for regional languages, as a part of its try to extend its userbase within the nation, in response to the report.