Oppo Reno 10 Sequence Anticipated to Promote Extra Than Earlier Sequence: Oppo CMO

Smartphone maker Oppo expects its Reno 10 sequence gross sales quantity to be 83 % greater in India in comparison with the earlier model, a senior official of the corporate stated on Monday. 

The corporate expects Reno 10 sequence to set the tempo of enterprise through the upcoming festive season.

“We’re taking a look at an 83 % enhance within the total quantity of gross sales of the Reno 10 sequence versus the earlier technology. That’s the aggressive goal that we’ve got set for ourselves,” Oppo India chief advertising and marketing officer Damyant Singh Khanoria stated at an organization’s occasion.

On the occasion, the corporate unveiled three 5G smartphones — Reno 10 5G, Reno10 Professional 5G and Reno10 Professional+ 5G within the value vary of Rs. 39,999 to Rs. 54,999.

On this model of Reno smartphones, the corporate has focussed on a devoted digital camera for a telephoto portrait and quick charging. The telephoto sensor’s capability within the Reno 10 sequence is within the vary of 32-megapixel to 64-megapixel.

The newest model of the Reno 10 sequence has come after a niche of round one and half years. The corporate had launched the Reno 8T sequence in February final yr.

Khanoria stated India continues to be a supply of energy for the corporate and it has seen progress this yr.

Speaking about market situations, he stated that Oppo has been gliding by way of regardless of challenges available in the market.

“It is most likely true for the trade total. It has been a tricky yr for the trade. Sure, there are headwinds, financial challenges however particularly from an India standpoint we’ve got had a sequence of fantastic profitable launches. We really feel that is going to be among the finest years for Oppo in India,”  Khanoria stated.

In keeping with CounterPoint Analysis, Oppo recorded a 9 % progress year-over-year and occupied fourth spot with market share of 12 % within the March 2023 quarter.

The model has been persistently increasing its shipments within the high-tier segments, with a specific deal with the higher mid-tier vary (Rs. 20,000-Rs. 30,000), the place it noticed the very best progress amongst all manufacturers, registering 144 % YoY progress pushed by the F sequence.