Meta Platforms stated on Tuesday its Class A standard inventory will start buying and selling on the Nasdaq beneath the ticker image ‘META’ previous to market open on June 9, changing its present ticker image ‘FB’.
The corporate modified its title from Fb to Meta Platform in October final yr in a rebrand that focuses on constructing the “metaverse,” a shared digital setting that it bets would be the successor to the cellular Web.
The present ticker ‘FB’ has been in use for the reason that firm’s preliminary public providing in 2012.
The corporate has lately launched a number of different modifications. A number of days again, Meta Platforms stated that it’s going to share extra knowledge on concentrating on decisions made by advertisers working political and social-issue advertisements in its public ad database.
Meta stated it might additionally embody detailed concentrating on data for these particular person advertisements in its “Fb Open Analysis and Transparency” database utilized by tutorial researchers, in an enlargement of a pilot launched final yr.
“As an alternative of analysing how an ad was delivered by Fb, it is actually going and an advertiser technique for what they had been attempting to do,” stated Jeff King, Meta’s vice chairman of enterprise integrity, in a cellphone interview.
The social media big has confronted stress in recent times to offer transparency round focused promoting on its platforms, notably round elections. In 2018, it launched a public ad library, although some researchers criticised it for glitches and a scarcity of detailed concentrating on knowledge.
Meta stated the ad library will quickly present a abstract of concentrating on data for social subject, electoral or political advertisements run by a web page.
“For instance, the Ad Library might present that over the past 30 days, a Web page ran 2,000 advertisements about social points, elections or politics, and that 40 % of their spend on these advertisements was focused to ‘individuals who reside in Pennsylvania’ or ‘people who find themselves concerned with politics,'” Meta stated in a weblog put up.
© Thomson Reuters 2022
