DD India will now be accessible to its viewers by way of an over-the-top (OTT) platform in a number of international locations, together with the US, UK and Australia, to place forth India’s perspective on varied worldwide developments on world platforms and showcase its tradition and values to the world, the federal government stated on Monday.
In an announcement, the Ministry of Info and Broadcasting stated Prasar Bharati has signed a memorandum of understanding with YuppTV, an OTT platform.
The transfer is a part of the general public broadcaster’s “imaginative and prescient” to develop the worldwide attain of Doordarshan’s DD India channel, it stated.
“In pursuance of its imaginative and prescient to develop the worldwide attain of DD India channel, to place forth India’s perspective on varied worldwide developments on world platforms and to showcase India’s tradition and values to the world, India’s public broadcaster Prasar Bharati has signed a Memorandum of Understanding with ‘YuppTV’, an over-the-top platform, which is a gateway for tv viewers throughout the globe,” the assertion stated.
“With this, DD India is now accessible on the OTT platform of YuppTV within the USA, UK, Europe, Center East, Singapore, Australia, and New Zealand,” it added.
Via YuppTV, one can watch stay TV “anytime, anyplace” on the planet, the ministry stated. YuppTV has made Indian TV channels “simply and cheaply” accessible throughout the globe, it stated.
The content material internet hosting settlement was signed by Prasar Bharati CEO Shashi Shekhar Vempati and YuppTV founder and CEO Uday Reddy, it added.
“DD India, Prasar Bharati’s worldwide channel, is India’s window to the world. The channel, by way of its varied programmes, affords worldwide viewers India’s perspective on all home and world developments,” the ministry stated.
Out there in additional than 190 international locations, DD India additionally acts as a “bridge between India and the Indian diaspora” unfold internationally, it added.
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