Fb is testing an Instagram-like Discover tab and introducing a brand new video tab for Reels

Meta simply introduced a number of updates coming to Fb in the course of the company’s IRL event in Austin. It is testing an Discover tab and including a brand new video tab.

Let’s begin with the Discover tab. If you happen to’ve ever perused Instagram, you seemingly know the way precisely this may work. This tab will home “quite a lot of content material tailor-made to your pursuits.”

Meta says that the algorithm has been designed to serve up “content material that doesn’t simply entertain, however helps you dive deeper into your pursuits.” Right here’s hoping I get nothing however content material about wild traversal methods in . In any occasion, the brand new Discover tab remains to be within the testing part so it could possibly be a bit earlier than a large rollout.

The video tab can be getting a significant replace to accommodate Reels. The entire video content material on Fb will now be housed behind this tab. The content material will stream on a full-screen video participant that lets customers “seamlessly watch one of the best short-form, long-form and stay movies in a single expertise.”

The up to date video tab begins rolling out to customers within the “coming weeks.” That is undoubtedly an try by Meta to seize , because the announcement was accompanied by statistics indicating that younger adults on Fb spend round 60 % of their time watching movies and Reels.

I acquired information for you, Meta. My dad, who will not be a younger grownup, additionally spends all of his time on Fb watching movies and Reels. So we’ll all profit from this expanded video tab.